We Buy Raw Materials Directly From Farmers

A 100 g pack of makhana sells for around ₹200. In the conventional chain — harvester to village aggregator to mandi trader to processor to brand — the family who dived into the pond to collect those seeds typically sees ₹12 to ₹18 of it.

We are a small buyer and we are not going to pretend we have fixed that. What we have done is remove every intermediate step we can reach: we contract before the season, we collect ourselves, we pay within three days, and we pay a premium for it.

It makes our input costs roughly 18% higher than buying on the open market. In exchange we get consistent grade, full traceability, and growers who answer the phone in March when we need to plan.